Developing my company logo and title

Designing My Company

In the image above, it shows a mind map of ideas of production names that my group and I have thought of. The name we have chosen is Mavis Productions. This is because Mavis is a character whom plays a vampire, which links to the horror genre as vampires are usually connotations of the horror genre, as shown in many halloween films. To link this to our logo, we will use connotations of the horror genre by using a bat or blood as part of it. Also the use of the colour red signifies danger and anger which is an indicator of the horror genre.



Firstly, this is my first initial idea for my logo for my production, Mavis Productions. I have used a background of black to make the blood and title stand out, which grabs the audiences attention due to it being bright and easy to see. The title and blood are the same colours to make it look like the title is dripping down with the blood, which creates an enigma of the logo. This links to Barthes Theory of using the symbolic code, which gives a clue to the audience of what many occur next by giving a prop or symbol. Also as there is not a lot of design on this logo, it makes it easier to read it and also shows the horror genre by the dripping blood (linking it with the vampire image).
However to improve, I could have used a different text to make it look more like blood and realistic. Also, maybe included a little blur into the image to purposely make it look odd and a little inconvenient to the audience.



The image above shows my second initial idea for a logo for my film production Mavis Productions. Here I have used the connotations of a horror movie genre by the use of blood, and used 'Kino MT Regular' for my text to emphasise the horror genre and make the logo have the eerie enigma, which also gives an idea to the audience that this is a horror movie. This will also link to my video as it involves crime and also represents the horror genre. Here, I have used a plain background with a pair of hands sliding down a glass door to make it look realistic to the audience and make them fear before the film starts.

Out of the two logos, I personally prefer the second one due to it fitting in more with the horror genre and it looks more emotive to the audience. I have included the stereotypical colours of a horror title which are red and black, which signify danger and mystery. This also links to the colour of the costumes in which characters usually wear in this specific genre of movies.

Ryan's Logos:

He used the first logo design for our company; he used the gradient tool 

within Photoshop in order to create this logo. He liked this logo because 

it was simplistic but simultaneously it is ambiguous and could be used 

for many different genres of film that our company might produce. 

However, our team did not choose this as our final logo as it is quite 

simplistic and doesn't show much use of technique.

For his second logo for our company, he used an image 

which relates to the genre of our task which is going to be 

horror and then overlaid our company name onto this

in a gothic/futuristic typeface. He liked this logo because it was very 

representative of the genre of our production. However he did 

not thinkit will be used for our final production as it may limit 

our production and audience to only those who enjoy the horror genre.

Tim's logos:

There are two versions of the first logo that he created. The white version of the edit doesn't grab his attention as much as the black version. Also, as we are creating a horror film opening, the black version fits the genre better.

To make these logos he used a range of techniques and tools within Photoshop. The first logo was created using a range of layers and a lot of different tools. This logo also required a lot of experimentation to get it right. He used a pentagonal shape for the basic shape of the logo. As the name of the logo is "Mavis Productions" he used an M as the centre of the logo and created a shadow for dimension with the Pen tool. He ended up creating two edits so that there is a choice for his other group members.

The second logo is more visual and child-like when compared to the first logo. This logo also has more dimension and makes the genre of the film clear to audience members.

The second logo used a range of different shapes and some secondary images to create. He used a circle and a square to create the overall shape of the gravestone and then used triangles to make it seem as if there are cracks within the gravestone. This makes the logo more interesting and realistic. The secondary image of a zombie's hand was used to make the logo look more interesting also. When adding finishing touches, he added a noise filter onto the gravestone to make is look rough. This again added to the realism of the logo's context which is a gravestone. 

The images above show three distributing companies, which mainly distribute horror and thriller genre films such as Insidious and Ouija. All three logos connote the horror genre due to the colours used being dark such as black, blue and red. Black connotes emptiness and mystery whereas blue signifies sadness and isolation. Furthermore red signifies blood, anger, danger and lust. My company logo will be using these conventions to sell my film at the target audience easier, as well as helping viewers know my genre of the film opening due to the dark colours on the logo and old fashioned text.