Firstly, from this graph shown above, I have chosen my target audience to be young adults aged 16-24 and 25-34. This is because this is the most successful audience to sell films at, especially being in a modern society where the young audiences visit the cinema a lot or purchase online. Also, young audiences tend to enjoy the horror/thriller genre because there is a lot of violence and brutality, whereas an elder target audience wouldn't watch this type of movie genre as they prefer historic and comedy films.
In addition, using the GEARS model, my target audience will be aimed at both males and females; with an ethnicity of mainly white teenagers as there is not a variety of ethnicities used within my film opening, however the film would have included some such as blacks and Chinese; the age range is mainly 16-24; the region is UK based, in the South-East of England; and finally an audience whom is on a socio-economic group C2/D due to higher classes being more interested in documentaries rather than teenage horrors. Also linking to Young and Rubicam's 4C's model, a "struggler" may want to see a horror/thriller movie due to it being a form of escapism whereas a "succeeder" wouldn't want to watch a horror/thriller movie due to it not being a realistic thing and therefore being more focused on documentaries or films with a true story.
At the moment, the favourite genre for a movie is comedy, chosen by 31% of the UK population whereas the least preferred is Nollywood with 1%. This is because this specific genre has not been advertised due to most of the UK being middle-class white English people. My film genre is a horror/thriller, which shows me that it will be a successful movie due to thriller being the second favourite genre, chosen by 26% of the UK population and horror being chosen by 15% of the population. Also as my movie is a hybrid, it helps the film to be directed at a much larger target audience due to two different genres being used together.
From the graph above, it shows me that 55% of the UK population would prefer to see more action adventure movies. However, the edge of seat thriller genre is at 52% and horror is at 28%, which shows that my film will still be successful due to the high percentage rates. But to improve my film, I will include more conventions of the edge of seat thriller genre in it such as jump scares and screechy music (non-diegetic sounds). However, this graph does not specify the age range which voted for these movie genres, therefore it's difficult to compare age ranges with the genres and have an idea of who to aim films at in the future.
In addition, the genre of my film will not be suitable for the working class and older women due to them being the lowest percentage on the diagram above (working class 37% and older women 16%), and it's very stereotypical due to the fact that working class people or women are stereotypically represented as the victim and always gets murdered, which these audiences dislike and therefore do not watch. Therefore in my film, I will not use all the stereotypical conventions of a horror/thriller movie by not always murdering the working classes and women and putting them in power. Furthermore, the highest percentage of an ethnic group whom watch this specific type of genre is the lesbian, gay and bisexual group at a percentage of 67% for thriller and 51% for horror.
However, again, there are no specific age ranges shown and specified in the categories.
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